Google launched the online store along with the launch of Nexus One Android phone.The link was provided mainly where the customers can purchase the Nexus One or the future Android phones.Well basically the idea was you could pick your phone and also a suitable plan along with that.
Google's idea was extremely good one but most people wanted to try out the model before they get one. Hence Nexus One was a huge hit where it surpassed the expectation level but the Google Online store was a big time flop.Henceforth Google has decided to close its online store and now this site will become "online store window" and the phones will be available directly through carriers.